Search Engine Optimization

Asterisk Marketing SEO Program

For each SEO program, we will provide an in-depth analysis of your
current website & goals to establish our custom SEO plan. Our packages include:

Keyword Research

Keyword research is the process of discovering words and phrases (aka “keywords”) that people use in search engines, like Google, Bing and YouTube. We will find out exactly what people are typing in when it comes to your real estate market. This includes homes, types of homes, zip codes & neighborhoods.

Google Analytics & Tracking

What good is a marketing campaign if you can’t track it? We will ensure all tracking is set up properly through Google Analytics, Google Search Console, and Bing Webmaster.

Technical Audits

Each month, we will run a technical audit to ensure there are no broken links, 404 pages, run a website speed analysis & more to ensure your website is performing at the highest level.

Page Creation

In order to rank for a search term/keyword, we need to create a page about it. In the real estate world, there are 100s (at times 1,000s) of different pages we can create. The best part is, for some of these pages, creating them is all it takes to rank.

Page Content Creation

In SEO, content is king both for pleasing search engines & giving your viewers the information they desire. By adding content about specific neighborhoods or types of homes, we can increase our chances of ranking for those keywords.

Blog/Guide Creation

The blogs we will create are designed (and of course written) to rank. We focus on evergreen topics that bring in quality leads. Topics such as “The Top 10 Neighborhoods in Houston” or “The Ultimate Guide to Living in Toronto”.

Local Citations

A local citation is any online mention of the name, address, and phone number for a local business. Citations can occur on local business directories, on websites and apps, and on social platforms. Citations help Internet users to discover local businesses and can also impact local search engine rankings.

Google My Business Optimization

Officially known as your Business Profile, this powerful listing is a dynamic snapshot of your business that highlights your best features and enables potential customers to quickly find, learn about, and engage with you—all from the SERP. We will create and/or optimize your Google My Business page in order to give you the best chance to show up on Google.

Link Building

Generating backlinks from other relevant, quality websites is one of the most important factors in ranking a website. Each month we will acquire links to your website through both content promotion & guest blogging.